Packing Tips for Japan

CLIENT: ALL NIPPON AIRWAYS

ROLE: DP

Overview

Cinemagraphs

For this project, I worked with the Creative Director to create these cinemagraphs for All Nippon Airways’ website, ANA experience class. With 5 packing tips, these visuals aim to spark young travelers’ imagination and encourage them to journey to Japan.

Playful and surreal, they imbue the visual aesthetics of old Japanese advertisements with a modern flair. High key lighting and various filters add to the dreamy effect.